//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lambkin, Mary"
~person:"Schivinski, Bruno"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
7
Markenimage
7
Brand management
6
Markenführung
6
Brand equity
5
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social Web
3
Social web
3
brand equity
3
Aktienmarkt
2
Bourse
2
Börse
2
Facebook
2
Marketing management
2
Marketingmanagement
2
Perceived risk
2
Stock market
2
private label brands
2
store brands
2
Anlageverhalten
1
Behavioural finance
1
Brand
1
Brand-related content
1
Börsenkurs
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Einzelhandel
1
Fashion
1
Financial investment
1
Firm performance
1
Firmenimage
1
Handelsmarke
1
Investment intention
1
Investor behaviour
1
Kapitalanlage
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles written by one author
Article in journal
8
Working Paper
2
research-article
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
conceptual-paper
1
more ...
less ...
Language
All
English
7
Polish
1
Author
All
Lambkin, Mary
Schivinski, Bruno
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Lieven, Theo
4
Rahman, Mahabubur
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Kim, Changju
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Verma, Priyanka
3
Zarantonello, Lia
3
more ...
less ...
Published in...
All
Annales Universitatis Mariae Curie-Skłodowska / H
2
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
Saved in:
3
Brand equity of stock exchange as a mediator in financial decisions
Çal, Betül
;
Lambkin, Mary
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011703017
Saved in:
4
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
5
Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
Saved in:
6
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
7
Pomiar kapitału marek własnych detalistów
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10011500786
Saved in:
8
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->