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~person:"Lancaster, Geoffrey"
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55
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Lancaster, Geoffrey
Ray, Ranjan
19
Ozuem, Wilson
16
Howell, Kerry E.
7
Maitra, Pushkar
6
Lancaster, Geoffrey A.
5
Day, John
4
Massingham, Lester
4
Reynolds, Paul
4
Valenzuela, Maria Rebecca J.
4
Reynolds, Paul Lewis
3
Howell, Kerry
2
Jobber, David
2
Appiah, Dominic
1
Azemi, Yllka
1
Borrelli, Michael
1
Brierley, Gerry
1
Cadogan, John W.
1
Coondoo, Dipankor
1
Crowther, David
1
Lancaster, Geoff
1
Le Meunier-FitzHugh, Kenneth
1
Limb, Natalie
1
Lomas, Robert A.
1
Majumder, Amita
1
Patel, Amisha
1
Patten, Elena
1
Prasad, Jason
1
Reynolds, Paul Davidson
1
Sharma, Harshika
1
Simintiras, Antonis C.
1
Taylor, C. T.
1
Thomas, Tara
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1
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3
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5
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5
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4
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3
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3
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1
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1
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1
Marketing in the cyber era : strategies and emerging trends
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1
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ECONIS (ZBW)
55
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1
Exploring the relationship between integrated marketing communications and decentralised organisational structure : a heuristics perspective
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, Geoffrey
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10013380464
Saved in:
2
Minding the competition : the drivers for multichannel service quality in fashion retailing
Patten, Elena
;
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171948
Saved in:
3
Subconscious marketing communication techniques and legal implications
Brierley, Gerry
;
Ozuem, Wilson
;
Lancaster, Geoffrey
- In:
Journal of decision systems
29
(
2020
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10012256333
Saved in:
4
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
5
Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
6
Selling and sales management
Jobber, David
;
Lancaster, Geoffrey
;
Le …
-
2019
-
Eleventh edition
Persistent link: https://www.econbiz.de/10011894632
Saved in:
7
An exploration into the practice of online service failure and recovery strategies in the Balkans
Azemi, Yllka
;
Ozuem, Wilson
;
Howell, Kerry E.
; …
- In:
Journal of business research : JBR
94
(
2019
),
pp. 420-431
Persistent link: https://www.econbiz.de/10011947466
Saved in:
8
Consumption and communication perspectives of IT in a developing economy
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Technology analysis & strategic management
31
(
2019
)
8
,
pp. 929-942
Persistent link: https://www.econbiz.de/10012208648
Saved in:
9
Marketing study guide
Lancaster, Geoffrey
-
2018
Persistent link: https://www.econbiz.de/10011823124
Saved in:
10
Developing technologically induced environments : the case of the Nigerian banking sector
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 50-61
Persistent link: https://www.econbiz.de/10011888500
Saved in:
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