The impact of digital books on marketing communications
Year of publication: |
2019
|
---|---|
Authors: | Ozuem, Wilson ; Howell, Kerry E. ; Lancaster, Geoffrey |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 131-137
|
Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Digitale Medien | Digital media |
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