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~person:"Laukkanen, Tommi"
~person:"O'Cass, Aron"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Brand management
Internet marketing
Unternehmenserfolg
Werbung
Marketing management
35
Marketingmanagement
35
Markenführung
16
Firm performance
15
KMU
11
SME
11
Brand image
9
Markenimage
9
Beziehungsmarketing
8
Innovation
8
Relationship marketing
8
Australia
6
Australien
6
Brand orientation
6
B-to-B-Marketing
5
Business-to-business marketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Performance measurement
5
Performance-Messung
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Supplier relationship management
5
brand performance
5
Brand
4
Entrepreneurship
4
Entrepreneurship approach
4
Erfolgsfaktor
4
Firm growth
4
Markenartikel
4
Marketing
4
New product development
4
Produktentwicklung
4
Success factor
4
Unternehmenswachstum
4
Brand performance
3
Business growth
3
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1
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Article
24
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24
Aufsatz in Zeitschrift
24
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English
24
Author
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Laukkanen, Tommi
O'Cass, Aron
Bruhn, Manfred
23
Keller, Kevin Lane
19
Kaiser, Harry M.
16
Melewar, T. C.
14
Pepels, Werner
13
Esch, Franz-Rudolf
12
Adeola, Ogechi
10
Kitchen, Philip J.
10
Brettel, Malte
9
Morgan, Neil A.
9
Ozuem, Wilson
9
Vrontis, Demetris
9
Baumgarth, Carsten
8
Chaffey, Dave
8
Hinson, Robert
8
Ko, Eunju
8
Kumar, V.
8
Ngo, Liem Viet
8
Foroudi, Pantea
7
MacInnis, Deborah J.
7
Pelsmacker, Patrick de
7
Percy, Larry
7
Reijonen, Helen
7
Urde, Mats
7
Yan, Ruiliang
7
Šerić, Maja
7
Aaker, David A.
6
Balmer, John M. T.
6
Burmann, Christoph
6
Dekimpe, Marnik G.
6
Fritz, Wolfgang
6
Hackley, Christopher E.
6
Hirvonen, Saku
6
Karjaluoto, Heikki
6
Meffert, Heribert
6
Mutum, Dilip S.
6
Pitt, Leyland F.
6
Ratten, Vanessa
6
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Published in...
All
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
The journal of business & industrial marketing
3
Journal of marketing management : MM
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
International marketing review
1
Journal of small business and enterprise development
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
The journal of product & brand management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
24
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
6
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
7
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
8
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
9
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
10
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
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