//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Laussel, Didier"
~person:"Mulken, Margot van"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Print advertising
9
Printwerbung
9
Netherlands
6
Niederlande
6
Advertising effects
3
Deutschland
3
Estimation
3
Germany
3
Rhetoric
3
Rhetorik
3
Schätzung
3
Theorie
3
Theory
3
Werbewirkung
3
Advertising media
1
Comparison
1
Competition
1
France
1
Frankreich
1
Game theory
1
Imperfect competition
1
International marketing
1
Internationales Marketing
1
Media economics
1
Medienökonomik
1
National culture
1
Nationalkultur
1
Newspaper
1
Politics
1
Politik
1
Preiswettbewerb
1
Press publisher
1
Presseverlag
1
Price competition
1
Spain
1
Spanien
1
Spieltheorie
1
Unvollkommener Wettbewerb
1
Vergleich
1
Werbeträger
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
9
Author
All
Laussel, Didier
Mulken, Margot van
Reid, Leonard N.
6
Sonnac, Nathalie
5
Zotos, Yorgos
5
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Kaiser, Ulrich
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Torres, Ivonne M.
4
Carlson, Les
3
Chandra, Ambarish
3
Chattopadhyay, Tuhin
3
Depken, Craig A.
3
Dewenter, Ralf
3
Dianoux, Christian
3
Gröppel-Klein, Andrea
3
King, Karen Whitehill
3
Laroche, Michel
3
Lepkowska-White, Elzbieta
3
Linhart, Zdenek
3
Mogaji, Emmanuel
3
Neijens, Peter C.
3
Olsen, G. Douglas
3
Pieters, Rik
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Sierra, Jeremy J.
3
Smit, Edith
3
Smit, Edith G.
3
Smith, Ken
3
Sridhar, Shrihari
3
Wedel, Michel
3
Abraham, Katharine G.
2
Baccarella, Christian V.
2
Bajde, Domen
2
Bao, Yeqing
2
Bartikowski, Boris
2
Beerli-Palacio, Asunción
2
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
International advertising and communication : current insights and empirical findings
1
Journal of public economic theory
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
The Manchester School
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
2
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2008
Persistent link: https://www.econbiz.de/10003700688
Saved in:
3
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2006
Persistent link: https://www.econbiz.de/10003323062
Saved in:
4
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
5
Competition in the media and advertising markets
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The Manchester School
74
(
2006
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
Saved in:
6
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
7
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
8
Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics of art and culture : invited papers at the …
,
(pp. 61-74)
.
2004
Persistent link: https://www.econbiz.de/10001925784
Saved in:
9
Press advertising and the political differentiation of newspapers
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of public economic theory
4
(
2002
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10001690165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->