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~person:"Law, Chun Hung Roberts"
~person:"Torres, Ivonne M."
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Markenimage
Internet marketing
26
Online-Marketing
26
Consumer behaviour
23
Konsumentenverhalten
23
Social Web
18
Social web
18
Hotel industry
17
Hotellerie
17
Advertising effects
16
Werbewirkung
16
Advertising
13
Werbung
13
Viral marketing
12
Virales Marketing
12
Online retailing
11
Online-Handel
11
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8
Electronic Commerce
8
Brand management
6
Ethnic group
6
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6
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5
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Brand image
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Aufsatz in Zeitschrift
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Law, Chun Hung Roberts
Torres, Ivonne M.
Pelsmacker, Patrick de
13
Diamantopoulos, Adamantios
12
Dens, Nathalie
11
Gierl, Heribert
7
Guzman, Francisco
7
Johnson, Lester W.
7
Loureiro, Sandra Maria Correia
7
Sreejesh, S.
7
Vashisht, Devika
7
Schivinski, Bruno
6
Dwivedi, Yogesh Kumar
5
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5
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5
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5
Kim, Dong Hoo
5
Kulczynski, Alicia
5
Machado, Joana César
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Okumus, Fevzi
5
Pauwels, Koen
5
Pradhan, Debasis
5
Rita, Paulo
5
Romaniuk, Jenni
5
Völckner, Franziska
5
Arora, Nilesh
4
Aslam, Wajeeha
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Bilgihan, Anil
4
Biswas, Abhijit
4
Brasel, S. Adam
4
Davvetas, Vasileios
4
Erfgen, Carsten
4
Esch, Franz-Rudolf
4
Ferdinand, Hans-Michael
4
Foroudi, Pantea
4
Garay Tamajón, Luis Alfonso
4
Halkias, Georgios
4
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Asia Pacific journal of marketing and logistics
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
4
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1
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
2
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
3
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
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