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~person:"Law, Rob"
~person:"Mariani, Marcello M."
~person:"Rita, Paulo"
~subject:"Internet marketing"
~subject:"Social Web"
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Internet marketing
Social Web
Viral marketing
31
Virales Marketing
31
Online-Marketing
17
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14
Consumer behaviour
11
Konsumentenverhalten
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Data Mining
8
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Law, Rob
Mariani, Marcello M.
Rita, Paulo
Law, Chun Hung Roberts
16
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Gopinath, Shyam
7
Gu, Bin
7
Li, Hengyun
7
Liang, Sai
7
Lu, Shijie
7
Pelsmacker, Patrick de
7
Schweidel, David A.
7
Sparks, Beverley
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
Jayawardhena, Chanaka
6
Kim, Jong Min
6
Liu, Yong
6
Moe, Wendy W.
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pavlou, Paul A.
6
Petrescu, Maria
6
Ranaweera, Chatura
6
Roy, Gobinda
6
Ruiz Mafe, Carla
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Scott, David Meerman
6
Stephen, Andrew T.
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International journal of hospitality management
5
Technological forecasting & social change : an international journal
3
Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism management : research, policies, practice
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of electronic commerce research : JECR
1
Journal of management & governance
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Journal of marketing communications
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ECONIS (ZBW)
22
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1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
4
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
5
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
6
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
7
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
8
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
9
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
Saved in:
10
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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