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~person:"Law, Rob"
~subject:"2007-2011"
~subject:"Gastgewerbe"
~subject:"Public relations"
~subject:"Virales Marketing"
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2007-2011
Gastgewerbe
Public relations
Virales Marketing
Social Web
11
Social web
11
Viral marketing
6
Internet marketing
5
Online-Marketing
5
Tourism
5
Tourismus
5
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4
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4
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3
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Law, Rob
Law, Chun Hung Roberts
17
Filieri, Raffaele
11
Loureiro, Sandra Maria Correia
10
Saxton, Gregory D.
10
Scott, David Meerman
9
Etter, Michael
8
Pleil, Thomas
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Gopinath, Shyam
7
Guo, Chao
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Adeola, Ogechi
6
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Fan, Weiguo
6
Hennig-Thurau, Thorsten
6
Martin, Sebastian
6
Moe, Wendy W.
6
Stephen, Andrew T.
6
Wallace, Elaine
6
Waters, Richard D.
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Azer, Jaylan
5
Camilleri, Mark Anthony
5
De Angelis, Matteo
5
Flavián Blanco, Carlos
5
Gu, Bin
5
Hager, Anselm
5
Harrigan, Paul
5
Hassan, Azizul
5
Hong, Yili
5
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International journal of hospitality management
2
Journal of travel and tourism marketing
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Journal of electronic commerce research : JECR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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1
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
2
"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
3
Social media in tourism and hospitality : a literature review
Leung, Daniel
;
Law, Rob
;
Van Hoof, Hubert B.
;
Buhalis, …
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009744656
Saved in:
4
Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Information and communication technologies in tourism …
,
(pp. 254-267)
.
2013
Persistent link: https://www.econbiz.de/10009755620
Saved in:
5
Helpful reviewers in TripAdvisor, an online travel community
Lee, Hee Andy
;
Law, Rob
;
Murphy, Jamie
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 675-688
Persistent link: https://www.econbiz.de/10009411378
Saved in:
6
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
7
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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