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~person:"Law, Rob"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: subject_exact:"Viral marketing"
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Online-Marketing
Social Web
Viral marketing
11
Virales Marketing
11
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6
Internet marketing
5
Consumer behaviour
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Konsumentenverhalten
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Electronic Commerce
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Law, Rob
Law, Chun Hung Roberts
16
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Filieri, Raffaele
9
Mariani, Marcello M.
9
Dwivedi, Yogesh Kumar
8
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Fan, Weiguo
7
Gopinath, Shyam
7
Gu, Bin
7
Li, Hengyun
7
Liang, Sai
7
Lu, Shijie
7
Pelsmacker, Patrick de
7
Schweidel, David A.
7
Sparks, Beverley
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
Jayawardhena, Chanaka
6
Kim, Jong Min
6
Liu, Yong
6
Moe, Wendy W.
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pavlou, Paul A.
6
Petrescu, Maria
6
Ranaweera, Chatura
6
Rita, Paulo
6
Roy, Gobinda
6
Ruiz Mafe, Carla
6
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International journal of hospitality management
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Journal of electronic commerce research : JECR
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
2
"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
3
Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Information and communication technologies in tourism …
,
(pp. 254-267)
.
2013
Persistent link: https://www.econbiz.de/10009755620
Saved in:
4
A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Rong, Jia
;
Vu, Huy Quan
;
Law, Rob
;
Li, Gang
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 731-740
Persistent link: https://www.econbiz.de/10009510098
Saved in:
5
Helpful reviewers in TripAdvisor, an online travel community
Lee, Hee Andy
;
Law, Rob
;
Murphy, Jamie
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 675-688
Persistent link: https://www.econbiz.de/10009411378
Saved in:
6
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
7
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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