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~person:"Leckie, Civilai"
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Leckie, Civilai
Bruhn, Manfred
124
Homburg, Christian
111
Kumar, V.
80
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Stauss, Bernd
48
Piller, Frank T.
46
Krafft, Manfred
43
Palmatier, Robert W.
40
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38
Gil Saura, Irene
37
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34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Eggert, Andreas
32
Thaichon, Park
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Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Grönroos, Christian
31
Mittal, Vikas
31
Prentice, Catherine
31
Kleinaltenkamp, Michael
30
Neslin, Scott A.
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Reichwald, Ralf
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Sheth, Jagdish N.
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Svensson, Göran
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Belz, Christian
29
Georgi, Dominik
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Loureiro, Sandra Maria Correia
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Reinartz, Werner J.
29
Töpfer, Armin
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Matzler, Kurt
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Payne, Adrian
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Grewal, Dhruv
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Marketing intelligence & planning
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Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
Journal of strategic marketing
2
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1
Handbook of research on customer engagement
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ECONIS (ZBW)
15
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
5
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
6
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
9
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
10
Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry
Bandara, Sumangala
;
Leckie, Civilai
;
Lobo, Antonio
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 501-518
Persistent link: https://www.econbiz.de/10011739458
Saved in:
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