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~person:"Lee, Sangwon"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Search: subject:"Ursprungsregeln"
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Konsumentenverhalten
Brand image
2
Brand management
2
Consumer behaviour
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenführung
2
Markenimage
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Rules of origin
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Ursprungsregeln
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brand origin
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Country of origin
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Country-of-origin fit
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branding
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country of manufacture
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persuasion
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Lee, Sangwon
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
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Phau, Ian
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Vescovi, Tiziano
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Lee, Wei-Na
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Saldivar, Roberto
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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2
Interplay of brand origin and product origin on persuasion
Lee, Sangwon
;
He, Xin
- In:
Asian journal of marketing : the official journal of …
8
(
2014
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
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