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~person:"Lee, Yoon-Joo"
~person:"Rahman, Zillur"
~subject:"Corporate Social Responsibility"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Corporate Social Responsibility
Internet marketing
Consumer behaviour
41
Konsumentenverhalten
41
Corporate social responsibility
14
Beziehungsmarketing
12
Brand management
12
Markenführung
12
Relationship marketing
12
Brand image
8
Markenimage
8
Online-Marketing
8
Bibliometrics
7
Bibliometrie
7
Social Web
7
Social web
7
Advertising effects
6
Brand
6
Werbewirkung
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Advertising
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CSR
5
Customer integration
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Innovation adoption
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Kundenintegration
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22
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Article in journal
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22
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English
22
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Lee, Yoon-Joo
Rahman, Zillur
Mattila, Anna S.
23
Fatma, Mobin
13
Filieri, Raffaele
13
Rodríguez del Bosque, Ignacio A.
13
Dwivedi, Yogesh Kumar
12
Ko, Eunju
12
Khan, Imran
11
Law, Chun Hung Roberts
11
Pérez, Andrea
11
Rita, Paulo
11
Wu, Luorong
11
Akram, Umair
10
Hollebeek, Linda D.
10
Zhang, Lu
10
Bigné Alcañiz, J. Enrique
9
Ghose, Anindya
9
Loureiro, Sandra Maria Correia
9
Pauwels, Koen
9
Dens, Nathalie
8
Hanks, Lydia
8
Kannan, P. K.
8
Kumar, Vikas
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Sen, Sankar
8
Sreejesh, S.
8
Urban, Glen L.
8
Abbasi, Amir Zaib
7
Bellman, Steven
7
Boerman, Sophie C.
7
Chen, Huan
7
Gao, Yixing
7
Grewal, Dhruv
7
Han, Heesup
7
Hauser, John R.
7
Islam, Tahir
7
Liberali, Guilherme
7
Michaelidou, Nina
7
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Journal of advertising research
2
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management decision : MD
1
Management research review
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
22
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1
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
2
Consumer response to virtual CSR experiences
Lee, Yoon-Joo
;
Zhao, Wen
;
Chen, Huan
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
Saved in:
3
How do generational differences drive response to social-issue ads? : the effect of value orientations across generations in the U.S.
Lee, Yoon-Joo
;
Haley, Eric John
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012301360
Saved in:
4
How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo
;
Kim, Sora
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Saved in:
5
The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions
Zhao, Wen
;
Lee, Yoon-Joo
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012179043
Saved in:
6
Consumers' sustainable purchase behaviour : modeling the impact of psychological factors
Joshi, Yatish
;
Rahman, Zillur
- In:
Ecological economics : the transdisciplinary journal of …
159
(
2019
),
pp. 235-243
Persistent link: https://www.econbiz.de/10012169315
Saved in:
7
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
Saved in:
8
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo
;
Yoon, Hye Jin
;
O'Donnell, Nicole H.
- In:
Journal of business research : JBR
83
(
2018
),
pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
Saved in:
9
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
10
How do self-values play a role in consumers' perception of CSR advertising? : the moderated mediation effect of self-referencing
Lee, Yoon-Joo
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011884943
Saved in:
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