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~person:"Lenk, Peter J."
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10
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8
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Lenk, Peter J.
Lenk, Peter
37
Wedel, Michel
12
Rao, Ambar G.
7
Bacon, Lynd
6
Brazell, Jeff D.
5
DeSarbo, Wayne S.
5
Gilbride, Timothy J.
5
Kadam, Ashay
5
Kamakura, Wagner A.
5
Young, Martin R.
5
Zeithammer, Robert
5
Allenby, Greg M.
4
Batra, Rajeev
3
DeSarbo, Wayne
3
Elrod, Terry
3
Green, Paul E.
3
Lawrence, Katherine A.
3
Orme, Bryan
3
Otter, Thomas
3
Quinn, Robert E.
3
Andrews, Richard W.
2
Arora, Neeraj
2
Bemmaor, Albert C.
2
Bradlow, Eric
2
Chiang, Jeongwen
2
Damien, Paul
2
Howell, John R.
2
Johnson, Rich
2
Johnson, Richard
2
Kalyanam, Kirthi
2
Kreulen, Jeffrey
2
Lenk, Peter J
2
MacEachern, Steven N.
2
Madigan, David
2
Mintz, Ofer
2
Montgomery, Alan
2
Neslin, Scott
2
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2
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Journal of marketing research : JMR
6
Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Management Science
3
Journal of the American Statistical Association : JASA
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Fundamentals of marketing research ; Vol. 6
1
Handbook of choice modelling
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of banking & finance
1
Journal of forecasting
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MSI reports : working paper series
1
Quantitative marketing and economics : QME
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
Statistics & Probability Letters
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
1
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ECONIS (ZBW)
19
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8
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1
The right metrics for marketing-mix decisions
Mintz, Ofer
;
Gilbride, Timothy J.
;
Lenk, Peter J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10012506514
Saved in:
2
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
3
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
4
Bayesian estimation of random utility models
Lenk, Peter J.
- In:
Handbook of choice modelling
,
(pp. 457-497)
.
2014
Persistent link: https://www.econbiz.de/10010424241
Saved in:
5
Augmenting discrete-choice data to identify common preference scales for inter-subject analyses
Bacon, Lynd
;
Lenk, Peter J.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 453-474
Persistent link: https://www.econbiz.de/10009678515
Saved in:
6
Posterior predictive model checking : an application to multivariate normal heterogeneity
Gilbride, Timothy J.
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 896-909
Persistent link: https://www.econbiz.de/10008666381
Saved in:
7
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
8
Behavioral complexity in leadership : the psychometric properties of a new instrument to measure behavioral repertoire
Lawrence, Katherine A.
;
Lenk, Peter J.
;
Quinn, Robert E.
- In:
The leadership quarterly : LQ ; an international …
20
(
2009
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10003839472
Saved in:
9
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
Saved in:
10
The value of informative priors in Bayesian inference with sparse data
Lenk, Peter J.
;
Orme, Bryan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 832-845
Persistent link: https://www.econbiz.de/10003927148
Saved in:
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