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~person:"Lewis, Michael"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
8
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Feldforschung
2
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Lewis, Michael
Bruhn, Manfred
124
Homburg, Christian
111
Kumar, V.
81
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Herrmann, Andreas
50
Hollebeek, Linda D.
50
Stauss, Bernd
48
Piller, Frank T.
46
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Eggert, Andreas
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Grönroos, Christian
31
Mittal, Vikas
31
Kleinaltenkamp, Michael
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Belz, Christian
29
Georgi, Dominik
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Matzler, Kurt
28
Payne, Adrian
28
Grewal, Dhruv
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of research on customer equity in marketing
1
International journal of operations & production management
1
Journal of marketing research : JMR
1
Journal of retailing
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MSI reports : working paper series
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
8
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1
Trust and distrust in buyer-supplier relationships : an exploratory experimental study
Chen, Jie
;
Lewis, Michael
- In:
International journal of operations & production management
44
(
2024
)
2
,
pp. 515-537
Persistent link: https://www.econbiz.de/10014468371
Saved in:
2
Sponsored product-based competition and customer engagement : a study of an esports competition in the video game industry
Jo, Wooyong
;
Lewis, Michael
- In:
Production and operations management : the flagship …
33
(
2024
)
3
,
pp. 795-816
Persistent link: https://www.econbiz.de/10014576797
Saved in:
3
Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen
;
Lewis, Michael
;
Cryder, Cynthia
;
Sprigg, Jim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
Saved in:
4
Incorporating dynamics in customer lifetime value models
Lewis, Michael
- In:
Handbook of research on customer equity in marketing
,
(pp. 101-117)
.
2015
Persistent link: https://www.econbiz.de/10010483496
Saved in:
5
Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, Jo Andrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
Saved in:
6
Stockouts in online retailing
Jing, Xiaoqing
;
Lewis, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 342-354
Persistent link: https://www.econbiz.de/10008988442
Saved in:
7
No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael
;
Whitler, Kimberly
;
Hoegg, JoAndrea
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
Saved in:
8
Dynamic customer management and the value of one-to-one marketing
Khan, Romana
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1063-1079
Persistent link: https://www.econbiz.de/10003909105
Saved in:
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