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~person:"Leyden, Benjamin T."
~person:"Vana, Prasad"
~person:"Wei, Kwok Kee"
~person:"Zhao, Yi"
~subject:"Application software"
~subject:"Innovation"
~subject:"Product testing"
~subject:"Wohlfahrtsanalyse"
~type_genre:"Article in journal"
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Application software
Innovation
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Wohlfahrtsanalyse
Produkttest
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3
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3
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2
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Leyden, Benjamin T.
Vana, Prasad
Wei, Kwok Kee
Zhao, Yi
Fritz, Wolfgang
2
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2
Huang, Liqiang
2
Kühl, Rainer W.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
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ECONIS (ZBW)
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The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Do we order product review information display? How?
Huang, Liqiang
;
Tan, Chuan-hoo
;
Ke, Weiling
;
Wei, Kwok Kee
- In:
Information & management : the internat. journal of …
51
(
2014
)
7
,
pp. 883-894
Persistent link: https://www.econbiz.de/10010431283
Saved in:
3
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
4
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
Saved in:
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