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~person:"Liang, Liang"
~subject:"Channel conflict"
~subject:"Konsumentenverhalten"
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Channel conflict
Konsumentenverhalten
Distribution channel
10
Vertriebsweg
10
Preismanagement
4
Pricing strategy
4
Consumer behaviour
3
Einzelhandel
2
Game theory
2
Lieferkette
2
New product development
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Online retailing
2
Online-Handel
2
Produktentwicklung
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Retail trade
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Spieltheorie
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Supply chain
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Advertising
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Advertising planning
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Availability management
1
Channel management
1
Channel selection
1
Channel structure
1
Collective action
1
Competition
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Cooperation
1
Data envelopment analysis
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Data-Envelopment-Analyse
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Differential game
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Distribution channels and markets
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Dual-channel distribution
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E-commerce
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Electronic Commerce
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Encroachment
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Fertigungsprogramm
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Hotel marketing
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Innovation diffusion
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Liang, Liang
Neslin, Scott A.
11
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
7
Wagner, Gerhard
7
Zielke, Stephan
7
Jerath, Kinshuk
6
Shankar, Venkatesh
6
Arce-Urriza, Marta
5
Breugelmans, Els
5
Chen, Ying-Ju
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Hudetz, Kai
5
Jiang, Baojun
5
Konuş, Umut
5
Mollá Descals, Alejandro
5
Schröder, Hendrik
5
Schögel, Marcus
5
Bell, David R.
4
Campo, Katia
4
Chocarro, Raquel
4
Emrich, Oliver
4
Gensler, Sonja
4
Gijsbrechts, Els
4
Harris, Patricia
4
Janssen, Maarten C. W.
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Kalyanam, Kirthi
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Kim, Jihyun
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Lee, Hyun-hwa
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Neves, Marcos Fava
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Sabel, Hermann
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Sesé, F. Javier
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Sousa, Rui
4
Valentini, Sara
4
Weiser, Christoph
4
Xie, Ying
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Asia Pacific journal of marketing and logistics
1
International journal of hospitality management
1
International journal of management and decision making : IJMDM
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Availability management of hotel rooms under cooperation with online travel agencies
Ling, Liuyi
;
Dong, Yufeng
;
Guo, Xiaolong
;
Liang, Liang
- In:
International journal of hospitality management
50
(
2015
),
pp. 145-152
Persistent link: https://www.econbiz.de/10011388039
Saved in:
2
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
3
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
Saved in:
4
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
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