Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Year of publication: |
2013
|
---|---|
Authors: | Fu, Yelin ; Lai, Kin Keung ; Liang, Liang |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 4, p. 695-714
|
Subject: | Consumer behaviour | Marketing channels | Channel management | Distribution channels and markets | Marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Einzelhandel | Retail trade |
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