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~person:"Liu, Chih-Hsing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand image
5
Markenimage
5
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Brand equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
Relationship marketing
3
Dienstleistungsqualität
2
Hotel industry
2
Hotellerie
2
Service quality
2
brand equity
2
AEWOM
1
Airline
1
Brand
1
Brand identity
1
CBBE
1
Fluggesellschaft
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Markenartikel
1
Perceived value
1
Product quality
1
Produktqualität
1
Repurchase intention
1
Revisit intention
1
Social interaction
1
Social relations
1
Soziale Beziehungen
1
Taiwan
1
Technischer Fortschritt
1
Technological change
1
Tourism marketing
1
Tourismusmarketing
1
brand awareness
1
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Aufsatz in Zeitschrift
Reprint
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English
4
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Liu, Chih-Hsing
Gil Saura, Irene
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Paul, Justin
3
Schivinski, Bruno
3
Silveira, Cleo Schmitt
3
Šerić, Maja
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Bang, Nguyen
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Bourgault, Normand
2
Butt, Muhammad Mohsin
2
Calvo Porral, Cristina
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Dash, Satyabhushan
2
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International journal of contemporary hospitality management
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
4
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
4
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
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