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~person:"Liu, Yong"
~person:"Phua, Joe"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
E-commerce
7
Electronic Commerce
7
Consumer behaviour
6
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Online retailing
6
Online-Handel
6
Virales Marketing
4
Internet marketing
3
Online-Marketing
3
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Dienstleistungsqualität
2
Einzelhandel
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Retail trade
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Travel agency
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WOM
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word of mouth
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After-sales service
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Accompanied by computer file
Aufsatz in Zeitschrift
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Liu, Yong
Phua, Joe
Law, Chun Hung Roberts
4
Cui, Geng
3
Duan, Wenjing
3
Furner, Christopher P.
3
Lobel Trong Thuy Tran
3
Mariani, Marcello M.
3
Peng, Ling
3
Aggarwal, Rohit
2
Akram, Umair
2
Bhattacharya, Arijit
2
Bilal, Muhammad
2
Borghi, Matteo
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Bradley, Graham L.
2
Chen, Ja-Shen
2
Chen, Jianqing
2
Cheng, T. C. E.
2
Cortese, Juliann
2
Diwanji, Vaibhav S.
2
Ford, John B.
2
Ghasemkhani, Hossein
2
Ghose, Anindya
2
Gupta, Pranjal
2
Hollenbeck, Brett
2
Hu, Nan
2
Jeacle, Ingrid
2
Jin, Ginger Zhe
2
Kannan, Karthik
2
Kunz, Werner
2
Le Nguyen Hoang
2
Le Thanh Tung
2
Li, Hongxiu
2
Lin, Zhijie
2
Liu, Ran
2
Loc Tuan Le
2
Luo, Jun
2
Mayzlin, Dina
2
Midha, Vishal
2
Mishra, Anubhav
2
Nuseir, Mohammed T.
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International journal of consumer studies
1
International journal of services technology and management
1
Journal of travel and tourism marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
4
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Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
2
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
Saved in:
3
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
4
Exploring the factors motivating e-service users' WOM behaviour
Li, Hongxiu
;
Liu, Yong
;
Suomi, Reima
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 187-200
Persistent link: https://www.econbiz.de/10009791697
Saved in:
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