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~person:"Lok, Peter"
~subject:"Advertising effects"
~subject:"Emotion"
~subject:"Vertrauen"
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Advertising effects
Emotion
Vertrauen
Confidence
3
Internet marketing
3
Online-Marketing
3
Personalisierung
3
Personalization
3
Viral marketing
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Virales Marketing
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Brand image
2
Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Online retailing
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Online-Handel
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Beziehungsmarketing
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Brand
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Brand Trust
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Consumer Equity
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Customer satisfaction
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Kaufentscheidung
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Kundenzufriedenheit
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Markenartikel
1
Online Reviews
1
Purchase decision
1
Relationship marketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
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brand trust
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consumer decision making
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online customer reviews
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reliability dimension
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Lok, Peter
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Dwivedi, Yogesh Kumar
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King, Karen Whitehill
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Li, Hengyun
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Lu, Susan Feng
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Milkman, Katherine L.
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Panwar, Avinash
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Pinho, José Carlos
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Rathore, Sumangla
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Rui, Huaxia
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Septianto, Felix
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Shareef, Mahmud Akhter
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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ECONIS (ZBW)
3
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The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
2
The relationship between online reviews, brand trust, and willingness to buy
Cheng, Vincent Ting-Pong
;
Rhodes, Jo
;
Lok, Peter
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 139-161)
.
2015
Persistent link: https://www.econbiz.de/10010509141
Saved in:
3
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
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