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~person:"Lorenz, Bettina"
~subject:"B-to-B-Marketing"
~subject:"Germany"
~subject:"Mobile Marketing"
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Lorenz, Bettina
Fritz, Wolfgang
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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An extended search for generic consumer-brand relationships
Fritz, Wolfgang
;
Lorenz, Bettina
;
Kempe, Michael
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 976-991
Persistent link: https://www.econbiz.de/10010460835
Saved in:
2
Validation of brand relationship types using advanced clustering methods
Fritz, Wolfgang
;
Kempe, Michael
;
Lorenz, Bettina
- In:
Quantitative marketing and marketing management : …
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009621753
Saved in:
3
Die Discountisierung der Gesellschaft : Dimensionen eines Megatrends
Fritz, Wolfgang
;
Lorenz, Bettina
;
Hauser, Ulrike
-
2007
Persistent link: https://www.econbiz.de/10003356171
Saved in:
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