Validation of brand relationship types using advanced clustering methods
Wolfgang Fritz; Michael Kempe; Bettina Lorenz
| Year of publication: |
2012
|
|---|---|
| Authors: | Fritz, Wolfgang ; Kempe, Michael ; Lorenz, Bettina |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 303-324
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Clusteranalyse | Cluster analysis | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621753