An extended search for generic consumer-brand relationships
Wolfgang Fritz; Bettina Lorenz; Michael Kempe
| Year of publication: |
2014
|
|---|---|
| Authors: | Fritz, Wolfgang ; Lorenz, Bettina ; Kempe, Michael |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 11, p. 976-991
|
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010460835