//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lorenz, Bettina"
~subject:"Beziehungsmarketing"
~subject:"Fire"
~subject:"USA"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Fire
USA
Brand
2
Markenartikel
2
Relationship marketing
2
Cluster analysis
1
Clusteranalyse
1
Deutschland
1
Germany
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
2
Language
All
German
1
English
1
Author
All
Lorenz, Bettina
Fournier, Susan
4
Bruhn, Manfred
3
De Chernatony, Leslie
3
Holmes, Thomas P.
3
Huggett, Robert J.
3
Abt, Karen L.
2
Ahuvia, Aaron
2
Bauer, Hans H.
2
Butry, David T.
2
Davis, Jennifer
2
Eichen, Falko
2
Fritz, Wolfgang
2
Herrmann, Andreas
2
Huber, Frank
2
Maniatis, Spyros
2
Prestemon, Jeffrey P.
2
Westerling, Anthony L.
2
Aaker, Jennifer
1
Albert, Noël
1
Albrecht, Carmen-Maria
1
Aledin, Samil A.
1
Alexander, Miles J.
1
Algesheimer, René
1
Allen, Chris T.
1
Almquist, Eric
1
Amine, Abdelmajid
1
Avery, Elizabeth Johnson
1
Aydın, Hatice
1
Baird, Stephen R.
1
Bao, Yeqing
1
Barber, Klaus
1
Barnes, Stuart J.
1
Barrager, Stephen M.
1
Barsky, Robert B.
1
Benet-Martínez, Verónica
1
Bengtsson, Anders
1
Bentick, Brian L.
1
Bergen, Mark
1
Berndt, Ernst R.
1
more ...
less ...
Published in...
All
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Validation of brand relationship types using advanced clustering methods
Fritz, Wolfgang
;
Kempe, Michael
;
Lorenz, Bettina
- In:
Quantitative marketing and marketing management : …
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009621753
Saved in:
2
Beziehungen zwischen Konsumenten und Marken : eine empirische Analyse verschiedener Beziehungstypen
Lorenz, Bettina
;
Fritz, Wolfgang
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 73-101)
.
2010
Persistent link: https://www.econbiz.de/10003968934
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->