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~person:"Loureiro, Sandra Maria Correia"
~person:"Noseworthy, Theodore J."
~subject:"Facebook"
~subject:"Markentreue"
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Facebook
Markentreue
Social Web
26
Social web
26
Consumer behaviour
15
Internet marketing
15
Konsumentenverhalten
15
Online-Marketing
15
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Viral marketing
10
Virales Marketing
10
Brand image
8
Markenimage
8
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
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Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Kundenintegration
3
Public relations
3
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3
Öffentlichkeitsarbeit
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2
COVID-19
2
Calories
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Coronavirus
2
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2
Deregulation
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Loureiro, Sandra Maria Correia
Noseworthy, Theodore J.
Sabatini, Fabio
8
Rita, Paulo
6
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Kinne, Lavinia
4
Milne, George R.
4
Nobre, Helena
4
Ozuem, Wilson
4
Sohail, M. Sadiq
4
Swani, Kunal
4
Annamalai, Balamurugan
3
Azar, Salim L.
3
Balakrishnan, Janarthanan
3
Ballings, Michel
3
Bernritter, Stefan F.
3
Carattini, Stefano
3
Dwivedi, Yogesh Kumar
3
Dąbrowski, Dariusz
3
Gillingham, Kenneth
3
Göttel, Vincent
3
Hanushek, Eric Alan
3
Harrigan, Paul
3
Hinz, Oliver
3
Holzapfel, Felix
3
Holzapfel, Klaus
3
Jha, Chandan Kumar
3
Kodila-Tedika, Oasis
3
Levy, Justin R.
3
Machado, Joana César
3
Meng, Xiangyu
3
Pancer, Ethan
3
Philp, Matthew
3
Rahman, Zillur
3
Reynolds, Dennis
3
Salgueiro, Maria de Fátima
3
Sancassani, Pietro
3
Schivinski, Bruno
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European journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
International journal of consumer studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Boosting engagement with healthy food on social media
Pancer, Ethan
;
Philp, Matthew
;
Noseworthy, Theodore J.
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3007-3031
Persistent link: https://www.econbiz.de/10013457407
Saved in:
2
COVID-19 and the decline of active social media engagement
Poole, Maxwell
;
Pancer, Ethan
;
Philp, Matthew
; …
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 548-571
Persistent link: https://www.econbiz.de/10014482697
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Content hungry : how the nutrition of food media influences social media engagement
Pancer, Ethan
;
Philp, Matthew
;
Poole, Maxwell
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 336-349
Persistent link: https://www.econbiz.de/10013177945
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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