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~person:"Loureiro, Sandra Maria Correia"
~person:"Paul, Justin"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Electronic Commerce
Service quality
Social web
Consumer behaviour
115
Konsumentenverhalten
115
Brand management
42
Markenführung
42
Markenimage
36
Beziehungsmarketing
29
Relationship marketing
29
Brand
21
Markenartikel
21
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
16
Einzelhandel
15
Retail trade
15
Emotion
13
Viral marketing
13
Virales Marketing
13
Dienstleistungsqualität
11
Luxury goods
11
Luxusgüter
11
Online retailing
11
Online-Handel
11
Bibliometrics
10
Bibliometrie
10
Internet marketing
10
Online-Marketing
10
Satisfaction
8
Confidence
7
Customer engagement
7
Environmental consciousness
7
Fashion
7
Mode
7
Umweltbewusstsein
7
Vertrauen
7
Innovation adoption
6
Innovationsakzeptanz
6
Marketing management
6
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Article
52
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Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Glossar enthalten
Marktinformation
Umfrage
Aufsatz in Zeitschrift
53
Aufsatz im Buch
2
Book section
2
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1
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English
53
Author
All
Loureiro, Sandra Maria Correia
Paul, Justin
Han, Heesup
50
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Bang, Nguyen
24
Prentice, Catherine
24
Jang, Soocheong
23
Dwivedi, Yogesh Kumar
22
Sreejesh, S.
22
Japutra, Arnold
21
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Park, Jungkun
19
Sarkar, Abhigyan
19
Balaji, M. S.
18
Flavián Blanco, Carlos
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Ekinci, Yuksel
17
Ko, Eunju
17
Quach, Sara
17
Rita, Paulo
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Das, Gopal
16
Johnson, Lester W.
16
Khan, Imran
16
Law, Chun Hung Roberts
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Gierl, Heribert
15
Gursoy, Dogan
15
Hanks, Lydia
15
Lee, Seonjeong
15
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Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
4
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
Business strategy and the environment
1
Cogent business & management
1
European management journal
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
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