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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
~subject:"Facebook"
~subject:"Markentreue"
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Brand
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Social web
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Consumer behaviour
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Internet marketing
13
Online-Marketing
13
Brand management
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social media
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Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Rita, Paulo
7
Kumar, Vikas
6
Ozuem, Wilson
6
Sarracino, Francesco
6
Wallace, Elaine
6
Bernritter, Stefan F.
5
Huber, Frank
5
Martin, Sebastian
5
Milne, George R.
5
Nobre, Helena
5
Swani, Kunal
5
Usman, Osly
5
Wiese, Melanie
5
Guzman, Francisco
4
Jahn, Benedikt
4
Kinne, Lavinia
4
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4
Pancer, Ethan
4
Rahman, Zillur
4
Schivinski, Bruno
4
Smit, Edith G.
4
Sohail, M. Sadiq
4
Annamalai, Balamurugan
3
Augusto, Mário Gomes
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Azar, Salim L.
3
Balakrishnan, Janarthanan
3
Ballings, Michel
3
Carattini, Stefano
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Dwivedi, Yogesh Kumar
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Dąbrowski, Dariusz
3
Fantapié Altobelli, Claudia
3
Fernandes, Teresa
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Gillingham, Kenneth
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Göttel, Vincent
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Hanushek, Eric Alan
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Journal of promotion management : innovations in planning and applied research
2
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail and distribution management
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
6
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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