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~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Facebook"
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Consumer behaviour
Facebook
Social Web
22
Social web
22
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
Brand management
11
Markenführung
11
Beziehungsmarketing
10
Relationship marketing
10
Viral marketing
8
Virales Marketing
8
Brand image
7
Markenimage
7
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
social media
4
Customer integration
3
Kundenintegration
3
Public relations
3
Virtual reality
3
Virtuelle Realität
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Social network
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English
15
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Loureiro, Sandra Maria Correia
Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
16
Martínez-López, Francisco J.
13
Flavián Blanco, Carlos
12
Rita, Paulo
12
Hollebeek, Linda D.
11
Gázquez-Abad, Juan Carlos
10
Harrigan, Paul
10
Ranfagni, Silvia
10
Casaló, Luis V.
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Hajli, Nick
8
Ko, Eunju
8
Kumar, Vikas
8
Luo, Xueming
8
Milne, George R.
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Sabatini, Fabio
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Dolan, Rebecca
7
Hazari, Sunil
7
Hinz, Oliver
7
Kumar, Jitender
7
Lorenzo-Romero, Carlota
7
Martin, Sebastian
7
Schweidel, David A.
7
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Journal of promotion management : innovations in planning and applied research
4
International journal of consumer studies
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
15
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11
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
12
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
13
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
14
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
15
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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