//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer integration"
~subject:"Facebook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social web"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Facebook
Social Web
23
Social web
23
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Emotion
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Kundenintegration
3
Public relations
3
Öffentlichkeitsarbeit
3
Brand loyalty
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Innovation adoption
2
Innovationsakzeptanz
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Social network
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Loureiro, Sandra Maria Correia
Brem, Alexander
10
Füller, Johann
10
Hajli, Nick
9
Harrigan, Paul
9
Sabatini, Fabio
8
Bilgram, Volker
6
Leimeister, Jan Marco
6
Sarracino, Francesco
6
Bretschneider, Ulrich
5
Carlson, Jamie
5
Herstatt, Cornelius
5
Krcmar, Helmut
5
Martin, Sebastian
5
Nambisan, Satish
5
Nobre, Helena
5
Shin, Hakseung
5
Wiese, Melanie
5
Wirtz, Bernd W.
5
Albuquerque, Paulo
4
Ballings, Michel
4
Chatow, Udi
4
Cova, Bernard
4
Dolan, Rebecca
4
Jamal, Zainab
4
Janzik, Lars
4
Kamboj, Shampy
4
Kinne, Lavinia
4
Lu, Yaobin
4
Milne, George R.
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Rita, Paulo
4
Shao, Wei
4
Soutar, Geoffrey N.
4
Spann, Martin
4
Van den Poel, Dirk
4
Andrews, Lynda
3
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
International journal of consumer studies
1
Journal of hospitality marketing & management
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->