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~person:"Loureiro, Sandra Maria Correia"
~subject:"Emotion"
~subject:"Facebook"
~subject:"Markentreue"
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Emotion
Facebook
Markentreue
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Social web
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Consumer behaviour
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Internet marketing
13
Online-Marketing
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Loureiro, Sandra Maria Correia
Sabatini, Fabio
8
Rita, Paulo
7
Sarracino, Francesco
6
Martin, Sebastian
5
Wiese, Melanie
5
Berger, Jonah
4
Bilro, Ricardo Godinho
4
Hinz, Oliver
4
Kinne, Lavinia
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Milne, George R.
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Nobre, Helena
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Ozuem, Wilson
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Sohail, M. Sadiq
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Swani, Kunal
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Dennis, Alan
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Dwivedi, Yogesh Kumar
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Dąbrowski, Dariusz
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Fazal-e-Hasan, Syed
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Filieri, Raffaele
3
Gillingham, Kenneth
3
Guerreiro, João Pedro Silva Martins
3
Göttel, Vincent
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Hanushek, Eric Alan
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Harrigan, Paul
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He, Wu
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Holzapfel, Felix
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Holzapfel, Klaus
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Jha, Chandan Kumar
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Journal of promotion management : innovations in planning and applied research
3
International journal of consumer studies
2
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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