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~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"social media"
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Facebook
social media
Social Web
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Social web
23
Consumer behaviour
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Konsumentenverhalten
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
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Loureiro, Sandra Maria Correia
Sabatini, Fabio
10
Rita, Paulo
8
Kunkel, Thilo
7
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Sarracino, Francesco
6
Schivinski, Bruno
6
Adena, Maja
5
Etter, Michael
5
Ghose, Anindya
5
Hager, Anselm
5
Hazari, Sunil
5
Hinson, Robert
5
Martin, Sebastian
5
Morales, Juan S.
5
Petrova, Maria
5
Rahman, Zillur
5
Rui, Huaxia
5
Saxton, Gregory D.
5
Schweidel, David A.
5
Stephen, Andrew T.
5
Wiese, Melanie
5
Wirtz, Bernd W.
5
Yan, Grace
5
Adeola, Ogechi
4
Ballings, Michel
4
Bartosik-Purgat, Małgorzata
4
Camilleri, Mark Anthony
4
Dennis, Alan
4
Enikolopov, Ruben
4
Fogel, Joshua
4
Hinz, Oliver
4
Kamboj, Shampy
4
Kerkhof, Anna
4
Kinne, Lavinia
4
Kumar, Vikas
4
Luo, Xueming
4
Masciandaro, Donato
4
Mayrhofer, Philip
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Journal of promotion management : innovations in planning and applied research
3
International journal of consumer studies
1
Journal of marketing communications
1
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ECONIS (ZBW)
5
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
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