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~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Marketing"
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Markenführung
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Internet marketing
14
Online-Marketing
14
Social Web
13
Social web
13
Brand management
9
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
Relationship marketing
7
Viral marketing
6
Virales Marketing
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Brand image
5
Markenimage
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Instagram
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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social media
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electronic word-of-mouth
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Loureiro, Sandra Maria Correia
Lammenett, Erwin
15
Ko, Eunju
9
Kreutzer, Ralf T.
9
Scott, David Meerman
9
Tuten, Tracy L.
9
Hajli, Nick
7
Rahman, Zillur
7
Rita, Paulo
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Ahuja, Vandana
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Khan, Imran
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Kotler, Philip
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Sohail, M. Sadiq
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Theobald, Elke
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Vashisht, Devika
6
Bilro, Ricardo Godinho
5
Chen, Huan
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kollmann, Tobias
5
Kumar, Vikas
5
Kunkel, Thilo
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Nusair, Khaldoon
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Okumus, Fevzi
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Ozuem, Wilson
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Pauwels, Koen
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Regier, Stefanie
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Rowley, Jennifer
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Schivinski, Bruno
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Sreejesh, S.
5
Ashraf, Sarfraz
4
Bachmann, Ruediger
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Blakeman, Robyn
4
Chaffey, Dave
4
Chakraborty, Uttam
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Journal of promotion management : innovations in planning and applied research
4
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
9
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
3
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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