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~person:"Loureiro, Sandra Maria Correia"
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Search: subject:"WORD-OF-MOUTH"
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Viral marketing
14
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14
Consumer behaviour
11
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8
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8
Brand management
6
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6
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Loureiro, Sandra Maria Correia
Berger, Jonah
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
16
Mayzlin, Dina
14
Dwivedi, Yogesh Kumar
12
Godes, David
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Tan, Yong
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Law, Rob
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Mariani, Marcello M.
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Ranaweera, Chatura
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Bigné Alcañiz, J. Enrique
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Bilgihan, Anil
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Duan, Wenjing
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Jayawardhena, Chanaka
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Karjaluoto, Heikki
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Kim, Jong Min
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Li, Hengyun
10
Pelsmacker, Patrick de
10
Peres, Renana
10
Rui, Huaxia
10
Verlegh, Peeter
10
Dens, Nathalie
9
Gopinath, Shyam
9
Hu, Nan
9
Jin, Ginger Zhe
9
Pavlou, Paul A.
9
Romaniuk, Jenni
9
Sparks, Beverley
9
Stephen, Andrew T.
9
Usman, Osly
9
Xie, Jinhong
9
Xie, Karen L.
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Ye, Qiang
9
Yin, Dezhi
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Journal of promotion management : innovations in planning and applied research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International Journal of Business Performance Management
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
15
RePEc
1
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1
The role of personal values and personality traits on intention to recommend a destination
Japutra, Arnold
;
Loureiro, Sandra Maria Correia
;
Wang, …
- In:
Tourism analysis : an interdisciplinary tourism & …
26
(
2021
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10012745322
Saved in:
2
The effectiveness of e-
word-of-mouth
communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
4
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and
word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
8
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
10
Virtual atmosphere : the effect of pleasure, arousal, and delight on
word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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