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~person:"Lowe, Ben"
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Consumer behaviour
3
Konsumentenverhalten
3
Innovation
2
Computerspiel
1
Consumer attitudes
1
Consumer perceived innovativeness
1
Freizeitwirtschaft
1
Innovation adoption
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Innovation diffusion
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Innovation management
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Innovationsakzeptanz
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Innovationsdiffusion
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Innovationsmanagement
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Leisure industries
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Newness
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Pricing strategy
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Lowe, Ben
Alpert, Frank
45
Kamins, Michael A.
7
Alpert, Frank H.
6
Brown, Mark
5
Perner, Lars
5
Salehudin, Imam
5
Kamins, Michael
4
Kuhn, Kerri-Ann L.
4
Graham, John
3
Onzo, Naoto
3
Pope, Nigel K. Ll.
3
Roberts, Christopher
3
Sakano, Tomoaki
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Shams, Rahil
3
Ferrier, Elizabeth
2
Gonzalez-Arcos, Claudia Fernanda
2
Heaney, Joo-Gim
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Ireland, Michael
2
Mangan, John E.
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Piehler, Rico
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Prugsamatz, Sunita
2
Rettie, Ruth
2
Silver, Jon
2
Chai, Joe Choon Yean
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Dall’Olmo Riley, Francesca
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Elliott, Michael T.
1
Hilliar, Simon
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I. Phau
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Keating, Byron W.
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Kelly, Sarah
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Kelly, Sarah Jane
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Kriz, Anton
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Kuhn, Kerri
1
Kuhn, Kerri-Ann
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Malhotra, Naresh K.
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Minchin, Clive
1
Pope, Nigek K. Ll.
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Quazi, Ali
1
Roberts, Carissa
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The journal of product & brand management
2
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
4
OLC EcoSci
1
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1
Forecasting consumer perception of innovativeness
Lowe, Ben
;
Alpert, Frank
- In:
Technovation : the international journal of …
45/46
(
2015
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011563548
Saved in:
2
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben
;
Alpert, Frank
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
Saved in:
3
Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment
Prugsamatz, Sunita
;
Lowe, Ben
;
Alpert, Frank
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
5
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008701452
Saved in:
4
The relative influence of pioneer and follower price on reference price and value perceptions
Lowe, Ben
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 504-511
Persistent link: https://www.econbiz.de/10008772581
Saved in:
5
The relative influence of pioneer and follower price on reference price and value perceptions
Lowe, Ben
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 504-512
Persistent link: https://www.econbiz.de/10008720141
Saved in:
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