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~person:"Lowe, Ben"
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Product Placement
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Product placement
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
2
Brand awareness
2
Film industry
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Filmwirtschaft
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Hong Kong
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Großbritannien
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Television programme
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content analysis
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culture
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ethical concerns
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film
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interpretation
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Lowe, Ben
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Sung, Yongjun
9
Naderer, Brigitte
8
Chen, Huan
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Russell, Cristel Antonia
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Boerman, Sophie C.
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Hudders, Liselot
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Lehu, Jean-Marc
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Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
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Chan, Fanny Fong Yee
5
Chan, Fong Yee
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De Gregorio, Federico
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Schramm, Holger
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Verhellen, Yann
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Avramova, Yana R.
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Bressoud, Etienne
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Davtyan, Davit
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Erenburg, Grigori
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Gistri, Giacomo
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Natarajan, Thamaraiselvan
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Burmann, Christoph
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Cauberghe, Veroline
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Coker, Kesha K.
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Gabszewicz, Jean Jaskold
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Hudson, Simon
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Knoll, Johannes
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Kureshi, Sonal
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Küster, Inés
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Laussel, Didier
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International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of marketing communications
1
Marketing intelligence & planning
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ECONIS (ZBW)
4
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Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee
;
Lowe, Ben
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
Saved in:
2
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
3
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
4
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
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