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~person:"Lu, Yaobin"
~person:"Malthouse, Edward C."
~person:"Sandström, Christian"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Kundenintegration
Virales Marketing
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8
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Lu, Yaobin
Malthouse, Edward C.
Sandström, Christian
Law, Chun Hung Roberts
15
Filieri, Raffaele
11
Hajli, Nick
11
Harrigan, Paul
10
Loureiro, Sandra Maria Correia
9
Brem, Alexander
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Füller, Johann
7
Liang, Sai
7
Schweidel, David A.
7
Ye, Qiang
7
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6
Berger, Jonah
6
Dwivedi, Yogesh Kumar
6
Flavián Blanco, Carlos
6
Soutar, Geoffrey N.
6
Wallace, Elaine
6
Xie, Karen L.
6
Carlson, Jamie
5
De Angelis, Matteo
5
Hollebeek, Linda D.
5
Law, Rob
5
Leimeister, Jan Marco
5
Lu, Shijie
5
Moe, Wendy W.
5
Rana, Nripendra P.
5
Ranaweera, Chatura
5
Rita, Paulo
5
Ruiz Mafe, Carla
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Schuckert, Markus
5
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5
Sohaib, Muhammad
5
Sparks, Beverley
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Wang, Xin
5
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4
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4
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of consumer studies
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of service management
1
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ECONIS (ZBW)
8
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1
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
2
Online value co-creation activities in three management domains : the role of climate and personal needs
Chen, Aihui
;
Jin, Yu
;
Xiang, Mengqi
;
Lu, Yaobin
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1339-1364
Persistent link: https://www.econbiz.de/10013328297
Saved in:
3
Higher price : a benefit of online value co-creation activities in sponsored communities
Chen, Aihui
;
Lu, Yaobin
;
Gong, Yeming
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013488525
Saved in:
4
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
5
How attachment influences users' willingness to donate to content creators in social media : a socio-technical systems perspective
Wan, Jinlin
;
Lu, Yaobin
;
Wang, Bin
;
Zhao, Ling
- In:
Information & management : the internat. journal of …
54
(
2017
)
7
,
pp. 837-850
Persistent link: https://www.econbiz.de/10011743105
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong
;
Lu, Yaobin
;
Wang, Bin
;
Wu, Sibin
- In:
Information & management : the internat. journal of …
52
(
2015
)
4
,
pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
Saved in:
8
What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences
Zhang, Hong
;
Lu, Yaobin
;
Gupta, Sumeet
;
Zhao, Ling
- In:
Information & management : the internat. journal of …
51
(
2014
)
8
,
pp. 1017-1030
Persistent link: https://www.econbiz.de/10010466480
Saved in:
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