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~person:"Lu, Yaobin"
~person:"Malthouse, Edward C."
~person:"Sandström, Christian"
~subject:"Kundenintegration"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Kundenintegration
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Lu, Yaobin
Malthouse, Edward C.
Sandström, Christian
Hajli, Nick
9
Brem, Alexander
7
Harrigan, Paul
7
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6
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5
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of service management
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ECONIS (ZBW)
7
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1
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
2
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
3
Online value co-creation activities in three management domains : the role of climate and personal needs
Chen, Aihui
;
Jin, Yu
;
Xiang, Mengqi
;
Lu, Yaobin
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1339-1364
Persistent link: https://www.econbiz.de/10013328297
Saved in:
4
Higher price : a benefit of online value co-creation activities in sponsored communities
Chen, Aihui
;
Lu, Yaobin
;
Gong, Yeming
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013488525
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong
;
Lu, Yaobin
;
Wang, Bin
;
Wu, Sibin
- In:
Information & management : the internat. journal of …
52
(
2015
)
4
,
pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
Saved in:
7
What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences
Zhang, Hong
;
Lu, Yaobin
;
Gupta, Sumeet
;
Zhao, Ling
- In:
Information & management : the internat. journal of …
51
(
2014
)
8
,
pp. 1017-1030
Persistent link: https://www.econbiz.de/10010466480
Saved in:
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