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~person:"Lunardo, Renaud"
~person:"Martos-Partal, Mercedes"
~subject:"Advertising effects"
~subject:"Food packaging"
~type_genre:"Article in journal"
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Food packaging and the color red : how negative cognitive associations influence feelings of guilt
Lunardo, Renaud
;
Saintives, Camille
;
Chaney, Damien
- In:
Journal of business research : JBR
134
(
2021
),
pp. 589-600
Persistent link: https://www.econbiz.de/10012643922
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2
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María
;
Martos-Partal, Mercedes
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
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