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~person:"Luo, Xueming"
~subject:"Innovationsakzeptanz"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Innovationsakzeptanz
Internet marketing
Konsumentenverhalten
Mobile Business
7
Mobile business
7
Mobile communications
5
Mobilkommunikation
5
Online-Marketing
4
randomized field experiment
4
Advertising effects
3
Mobile Marketing
3
Mobile marketing
3
Mobile phone
3
Mobiltelefon
3
Werbewirkung
3
mobile targeting
3
Advertising
2
Feldforschung
2
Field research
2
Target group
2
Werbung
2
Zielgruppe
2
mobile commerce
2
Competition
1
Consumer behaviour
1
Experiment
1
IT product value
1
Mobile Anwendung
1
Mobile application
1
Mobility
1
Mobilität
1
Multichannel strategy
1
Multikanalvertrieb
1
Omnichannel
1
Sales promotion
1
USA
1
United States
1
Verkaufsförderung
1
Wettbewerb
1
advertising
1
competitive targeting
1
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Article
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English
5
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Luo, Xueming
Dwivedi, Yogesh Kumar
13
Liébana-Cabanillas, Francisco
13
Karjaluoto, Heikki
8
Williams, Michael D.
7
Buse, Stephan
6
Groß, Michael
6
Chawla, Deepak
5
Ghose, Anindya
5
Kalinić, Zoran
5
Ramos de Luna, Iviane
5
Singh, Nidhi
5
Tiwari, Rajnish
5
Al-Nabhani, Khalid
4
Bart, Yakov
4
DeFranco, Agnes
4
Deng, Hepu
4
Fang, Zheng
4
Ha, Young
4
Han, Sang Pil
4
Im, Hyunjoo
4
Joshi, Himanshu
4
Kumar, Vikas
4
McLean, Graeme J.
4
Morosan, Cristian
4
Okazaki, Shintaro
4
Ooi, Keng-Boon
4
Pagani, Margherita
4
Saprikis, Vaggelis
4
Shaikh, Aijaz A.
4
Sharma, Sujeet Kumar
4
Sohn, Stefanie
4
Spann, Martin
4
Stephen, Andrew T.
4
Sárváry, Miklós
4
Tan, Garry Wei-Han
4
Ahuja, Vandana
3
Aslam, Wajeeha
3
Bamoriya, Hemant
3
Banerjee, Syagnik
3
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Information systems research : ISR
1
Journal of management information systems : JMIS
1
MIS quarterly
1
MIT sloan management review
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
5
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1
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
2
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
5
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
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