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~person:"Luo, Xueming"
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Search: subject:"Mobile Telekommunikation"
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Mobile communications
9
Mobilkommunikation
9
Mobile Business
5
Mobile business
5
Mobile marketing
5
Mobile phone
5
Mobiltelefon
5
Advertising effects
4
Internet marketing
4
Mobile Marketing
4
Online-Marketing
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Werbewirkung
4
Advertising
3
Consumer behaviour
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Konsumentenverhalten
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Werbung
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randomized field experiment
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Beschwerdemanagement
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China
2
Complaint management
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Customer satisfaction
2
Dienstleistungsqualität
2
Feldforschung
2
Field research
2
Kundenzufriedenheit
2
Service quality
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Target group
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Zielgruppe
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advertising
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mobile targeting
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Bayesian estimation
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Beziehungsmarketing
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Big Data
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Big data
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Luo, Xueming
Asongu, Simplice
77
Haucap, Justus
30
Whalley, Jason
28
Gerpott, Torsten J.
27
Grzybowski, Lukasz
26
Kruse, Jörn
24
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Verboven, Frank
20
Wolfstetter, Elmar
20
Madden, Gary
19
Genakos, Christos
18
Liang, Julienne
18
Heimeshoff, Ulrich
17
Unhelkar, Bhuvan
17
Duso, Tomaso
16
Ivaldi, Marc
16
Odhiambo, Nicholas M.
16
Aker, Jenny C.
15
Foros, Øystein
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Kim, Seongcheol
15
Buse, Stephan
14
Ghose, Anindya
14
Grimm, Veronika
14
Pau, Louis-Francois
14
Riedel, Frank
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Bouwman, Harry
13
Castells, Pau
13
Chen, Hong
13
Dewenter, Ralf
13
Kretschmer, Tobias
13
Pousttchi, Key
13
Tesei, Andrea
13
Asongu, Simplice A.
12
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Information systems research : ISR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of service research : JSR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
Quantifying the Dynamic Effects of Service Recovery on Customer Satisfaction : Evidence from Chinese Mobile Phone Markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
-
2014
This study examines two issues which have challenged prior experimental or survey research: (1) whether the time-varying effects of service recovery on customer satisfaction may follow a long decay or short decay and (2) why and what service recovery efforts have a higher and quicker buildup,...
Persistent link: https://www.econbiz.de/10014039121
Saved in:
3
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
6
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
7
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
8
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
9
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
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