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~person:"Luoma-aho, Vilma"
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Luoma-aho, Vilma
Kreutzer, Ralf T.
69
Pelsmacker, Patrick de
69
Eisend, Martin
63
Kaiser, Harry M.
61
Taylor, Charles Raymond
56
Gierl, Heribert
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Okazaki, Shintaro
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Kind, Hans Jarle
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Anderson, Simon P.
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Esch, Franz-Rudolf
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Wilbur, Kenneth C.
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Saffer, Henry
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Nickel, Volker
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Septianto, Felix
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Terlutter, Ralf
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Tucker, Catherine
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Yoon, Sukki
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Huber, Frank
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Kotabe, Masaaki
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Stafford, Marla Royne
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Czinkota, Michael R.
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Huh, Jisu
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ECONIS (ZBW)
7
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1
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
4
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
5
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
6
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
7
The legitimacy of the media industry : what do advertisers expect?
Tolvanen, Kristiina
;
Olkkonen, Laura
;
Luoma-aho, Vilma
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010229335
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