GICA, Oana Adriana; MOISESCU, Ovidiu Ioan - In: Management and Marketing Journal 5 (2007) 1, pp. 140-146
The Balanced Scorecard concept has been adopted by all types of organizations (manufacturing and service, for-profit and not-for-profit, private and public) in virtually every developed and developing nation in the world and it has evolved from its initial purpose of an improved performance...