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~person:"MacInnis, Deborah J."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Markenimage
Werbung
Brand management
14
Markenführung
14
Brand image
12
Consumer behaviour
9
Beziehungsmarketing
6
Relationship marketing
6
Brand
4
Markenartikel
4
Marketing management
3
Marketingmanagement
3
Brand attachment
2
Brand-self connections
2
Anthropomorphism
1
Arbeitskräfte
1
Arbeitsverhalten
1
Betriebliche Kennzahl
1
Brand associations
1
Brand communication
1
Brand extension
1
Brand extensions
1
Brand personality
1
Brand relationships
1
Brand schema
1
Brand-customer relationship
1
Brand-self-congruity
1
Branding
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Elevation
1
Emotion
1
Empathy
1
Employee attachment
1
Employee commitment
1
Employee retention
1
Employee/fair labor practices
1
Environment
1
Financial ratio
1
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Undetermined
6
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Article
12
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1
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
8
Book section
5
Collection of articles of several authors
1
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1
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English
13
Author
All
MacInnis, Deborah J.
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
29
Phau, Ian
29
Keller, Kevin Lane
27
Bang, Nguyen
23
Guzman, Francisco
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
21
Khan, Imran
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Burmann, Christoph
17
Christodoulides, George
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Pelsmacker, Patrick de
17
Romaniuk, Jenni
17
Sarkar, Juhi Gahlot
17
Foroudi, Pantea
16
Paul, Justin
16
Valette-Florence, Pierre
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
King, Ceridwyn
15
Kumar, Vikas
15
Park, C. Whan
15
Sreejesh, S.
15
Bruhn, Manfred
14
Kunkel, Thilo
14
Casidy, Riza
13
De Chernatony, Leslie
13
Gupta, Suraksha
13
Park, Jungkun
13
Sattler, Henrik
13
Septianto, Felix
13
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Handbook of brand relationships
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Brands and brand management : contemporary research perspectives
1
Foundations and trends in marketing : FTMKT
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
Measuring and managing brands
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
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13
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1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
3
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
4
Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
5
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
6
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
7
Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan
;
MacInnis, Deborah J.
;
Dréze, Xavier
; …
- In:
Brands and brand management : contemporary research …
,
(pp. 159-187)
.
2010
Persistent link: https://www.econbiz.de/10003941315
Saved in:
8
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
9
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
10
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
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