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~person:"Macklin, M. C."
~subject:"Broadcasting finance"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~type:"article"
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Macklin, M. C.
Dukes, Anthony
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Preschoolers' understanding of the informational function of television advertising
Macklin, M. C.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
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2
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
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