Preschoolers' understanding of the informational function of television advertising
M. Carole Macklin
| Year of publication: |
1987
|
|---|---|
| Authors: | Macklin, M. C. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 2, p. 229-239
|
| Subject: | Hörfunkwerbung | Radio advertising | Mütter | Mothers | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068366