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~person:"Maggioni, Isabella"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"United States"
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Business-to-business marketing
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Lieferantenmanagement
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4
Supplier relationship management
4
Verkauf
4
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3
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Selling theory
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Service-Dominant Logic
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Maggioni, Isabella
Svensson, Göran
12
Sharma, Arun
9
Terho, Harri
9
Rangarajan, Deva
8
Johnson, Jeff S.
7
Rodríguez, Rocío
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Schmitz, Christian
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Adamson, Brent
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Agnihotri, Raj
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Alavi, Sascha
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Høgevold, Nils M.
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Paesbrugghe, Bert
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Parvinen, Petri
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Høgevold, Nils
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Keränen, Joona
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Otero-Neira, Carmen
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Pullins, Ellen
5
Wieseke, Jan
5
Borgh, Michel van der
4
Bush, Alan J.
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Lippold, Dirk
4
Martin, Jennifer S.
4
Moncrief, William C.
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Rodriguez, Michael
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Salonen, Anna
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Sridhar, Shrihari
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Syam, Niladri
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Arndt, Aaron D.
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Baldauf, Artur
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Castleberry, Stephen Bryon
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Dixon, Matthew
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Italian journal of marketing : ITJM
2
Marketing theory
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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1
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
4
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
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