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~person:"Mahajan, Vijay"
~person:"Poon, Patrick"
~subject:"Brand management"
~subject:"Cultural identity"
~subject:"Islam"
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Brand management
Cultural identity
Islam
International marketing
11
Internationales Marketing
11
Kulturelle Identität
5
Arab countries
4
Arabische Staaten
4
Consumer behaviour
4
Konsumentenverhalten
4
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3
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Business ethics
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China
2
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2
Globalisierung
2
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2
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Internationaler Markteintritt
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Mahajan, Vijay
Poon, Patrick
Mooij, Marieke K. de
12
Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
10
Schlegelmilch, Bodo B.
7
Swoboda, Bernhard
7
Batra, Rajeev
6
Cleveland, Mark
6
Laroche, Michel
6
Schaffmeister, Niklas
6
Torelli, Carlos J.
6
Westjohn, Stanford A.
6
Alden, Dana
5
Coulter, Robin A.
5
Davvetas, Vasileios
5
Magnusson, Peter
5
Manrai, Ajay K.
5
Mueller, Barbara
5
Ozsomer, Aysegul
5
Strebinger, Andreas
5
Strizhakova, Yuliya
5
Taylor, Charles Raymond
5
Teng, Lefa
5
Usunier, Jean-Claude
5
Ahlert, Dieter
4
Bartikowski, Boris
4
Burmann, Christoph
4
Cedrola, Elena
4
Jin, Byoungho
4
Johansson, Johny K.
4
Keh, Hean Tat
4
Okazaki, Shintaro
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Ahmed, Zafar U.
3
Askegaard, Søren
3
Asmat Nizam Abdul Talib
3
Becker, Christian
3
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of global marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
2
Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
Saved in:
3
Den arabischen Konsumenten verstehen
Mahajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 66-73
Persistent link: https://www.econbiz.de/10009783393
Saved in:
4
Special issue: Ethical and social issues in global marketing
Poon, Patrick
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009617948
Saved in:
5
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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