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~person:"Mahajan, Vijay"
~person:"Poon, Patrick"
~subject:"Cultural identity"
~type_genre:"Aufsatz in Zeitschrift"
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Cultural identity
International marketing
6
Internationales Marketing
6
Kulturelle Identität
5
Consumer behaviour
4
Konsumentenverhalten
4
Arab countries
2
Arabische Staaten
2
Business ethics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Globalisierung
2
Globalization
2
Islam
2
Middle class
2
Mittelschicht
2
Unternehmensethik
2
Advertising
1
Advertising effects
1
Brand management
1
China
1
Customer satisfaction
1
Global consumer culture
1
Kundenzufriedenheit
1
Markenführung
1
Marketing communication
1
Persuasion knowledge
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Social norm
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Aufsatz in Zeitschrift
Article in journal
5
Collection of articles of several authors
1
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1
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English
4
German
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Mahajan, Vijay
Poon, Patrick
Cleveland, Mark
5
Bartikowski, Boris
4
Laroche, Michel
4
Manrai, Ajay K.
4
Mooij, Marieke K. de
4
Teng, Lefa
4
Keh, Hean Tat
3
Mueller, Barbara
3
Guo, Xiaoling
2
Hofstede, Geert
2
Manrai, Lalita A.
2
Moon, Sangkil
2
Noskova, Elena Viktorovna
2
Romanova, Irina Matveevna
2
Seo, Yuri
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Swoboda, Bernhard
2
Taylor, Charles Raymond
2
Torelli, Carlos J.
2
Wang, Haizhong
2
Westjohn, Stanford A.
2
Zhou, Lianxi
2
Abdul-Talib, Asmat-Nizam
1
Abrar, Muhammad
1
Adams, Russell
1
Ahluwalia, Rohini
1
Ahn, Hongmin
1
Al-Issa, Nermain
1
Allaway, Arthur W.
1
Alt, Mónika-Anetta
1
Anderson, Rolph E.
1
Apil, Ali Riza
1
Arnold, Mark J.
1
Asmat Nizam Abdul Talib
1
Avery, Albert E.
1
Aydinoğlu, Nilüfer Z.
1
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of global marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
2
Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
Saved in:
3
Den arabischen Konsumenten verstehen
Mahajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 66-73
Persistent link: https://www.econbiz.de/10009783393
Saved in:
4
Special issue: Ethical and social issues in global marketing
Poon, Patrick
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009617948
Saved in:
5
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
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