Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent Business & Management 8 (2021) 1, pp. 1-19
Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector …. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were … direct positive effect on customer loyalty. Service quality and corporate image were each found to partially mediate the …