//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Market research
15
Marktforschung
15
Beziehungsmarketing
9
Business-to-business marketing
8
Kundenservice
6
Lieferantenmanagement
6
Marketing management
6
Marketingmanagement
6
Supplier relationship management
6
Customer satisfaction
5
Distribution channel
5
Kundenzufriedenheit
5
Measurement
5
Messung
5
Vertriebsweg
5
Dienstleistungsqualität
4
Marketing
4
Marketing theory
4
Marketingtheorie
4
Product management
4
Produktmanagement
4
Service quality
4
Theorie
4
Theory
4
Advertising planning
3
Brand management
3
Customer value
3
International marketing
3
Internationales Marketing
3
Kundenwert
3
Markenführung
3
Relaunch
3
Werbeplanung
3
Advertising
2
Advertising effects
2
Advertising media
2
Befragung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Book section
Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
24
Collection of articles of several authors
13
Sammelwerk
13
Handbook
10
Handbuch
10
Aufsatzsammlung
4
Case study
2
Fallstudie
2
Graue Literatur
2
Lehrbuch
2
Non-commercial literature
2
Reprint
2
Textbook
2
Accompanied by computer file
1
Arbeitspapier
1
Elektronischer Datenträger als Beilage
1
Hochschulschrift
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
19
English
5
Author
All
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Bruhn, Manfred
45
Homburg, Christian
36
Stauss, Bernd
29
Töpfer, Armin
27
Kleinaltenkamp, Michael
22
Bauer, Hans H.
21
Georgi, Dominik
20
Meyer, Anton
20
Hippner, Hajo
19
Krafft, Manfred
17
Backhaus, Klaus
16
Diller, Hermann
16
Helmke, Stefan
16
Herrmann, Andreas
16
Reichwald, Ralf
16
Wilde, Klaus D.
16
Silberer, Günter
15
Uebel, Matthias
15
Ahlert, Dieter
14
Esch, Franz-Rudolf
14
Hadwich, Karsten
14
Huber, Frank
14
Piller, Frank T.
14
Günter, Bernd
13
Link, Jörg
13
Ratten, Vanessa
13
Schröder, Hendrik
13
Stock-Homburg, Ruth
13
Belz, Christian
12
Meffert, Heribert
12
Fournier, Susan
11
Mann, Andreas
11
Reinartz, Werner J.
11
Weiber, Rolf
11
Büttgen, Marion
10
Hennig-Thurau, Thorsten
10
Keller, Kevin Lane
10
Keuper, Frank
10
Kumar, V.
10
more ...
less ...
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Grundlagen des After Sales Marketing
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
Customer engagement marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Kompendium Management in Banking & Finance
1
Prozesssteuerung und Führungsverhalten
1
The connected customer : the changing nature of consumer and business markets
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
2
Marketing
-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
3
Relationship
marketing
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Handbook of business-to-business marketing
,
(pp. 293-310)
.
2012
Persistent link: https://www.econbiz.de/10009500163
Saved in:
4
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
5
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
6
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
7
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
8
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
9
B2B-Indirektabsatz
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 389-399)
.
2009
Persistent link: https://www.econbiz.de/10003822729
Saved in:
10
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->